Behind the Data - Sending Webinar Gift Cards to 11,000+ People

Over the last 12 months 12,907 people were sent a Hoppier card as part of a webinar. These Hoppier gift cards and prepaid Visa cards were used as a way to boost attendance, reduce no-shows, and simply say 'Thank You for joining'. Hoppier for Webinars is powerful tool used by marketers and event planners at leading companies. We decided to aggregate and open up our internal data for the first time ever so you too can find success using Hoppier for your own webinars:

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The Average Webinar Gift Card Amount:

• 662 webinar programs were hosted in 2024, with an average gift card value of $40.68 and a median of $25.00.
• Different formats were used: Lunch and Learn (545), Brunch and Learn (23), traditional Webinars (53), Learning Sessions (40), and Other formats (1).
• A total of 12,907 attendees participated, averaging 19 attendees per event.

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The Average Amount Redeemed per Gift Card (shocking):

We were shocked to see that the average amount actually used was only 26.10%. Thankfully with Hoppier companies have the ability to get back unspent funds! Here’s what the data shows:

• Total Amount Sent: $524,995.15, averaging $793.04 per event.
• Amount Redeemed: $137,008.23, with 73.90% of funds recovered.
• Savings per Event: An average saving of $586.08 demonstrates how optimizing gift card distribution can benefit your budget.

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The Most Common Vendors:

The top vendors are Domino’s, Frisby, Uber Eats, and Vin y Gretta. Domino’s is renowned worldwide, especially in the US, Europe, and Asia, while Uber Eats is popular in countries like the US, UK, and Australia. Meanwhile, Frisby and Vin y Gretta are popular in regions such as Latin America and parts of Europe. This mix highlights the international reach of webinar programs.

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The Average Increase in Attendance

Our data shows that offering gift card incentives can have a significant impact on webinar attendance. A recent poll revealed that attendance increases by an average of 30.9% when gift cards are provided. This notable boost—almost a one-third increase—demonstrates how well-chosen incentives can encourage more registrations and reduce no-shows, ultimately enhancing the overall webinar experience for participants.

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The Full Infographic:

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Conclusion

Our research clearly shows that gift card incentives boost webinar attendance by an average of 30.9% while cutting no-shows and enhancing overall engagement. By partnering with Hoppier, you can streamline the process of sending gift cards, ensuring that your webinars deliver real value and a memorable experience for your audience. Ready to boost your webinar results? Use Hoppier for your next event and see the difference for yourself.