Do B2B sales productivity tools make any difference?
Well, let’s see: They help you better understand your prospects, craft personalized pitches that leave an impression, reach out to and engage with multiple prospects, automate manual work to save (a lot of) time, and improve workflow and lead generation to drive sales and revenue.
It’s safe to say B2B sales tools are the X-factor that helps you close more deals.
You’ll find software or tech for almost every phase of the sales cycle, but not every option is worth your money. Read on to see our top picks for the best B2B sales tools and software to streamline sales and boost customer engagement.
From user-friendly AI-powered dashboards to handy on-the-go apps, B2B sales productivity tools complement your sales team perfectly. Through these tools, your B2B sales team can master numerous aspects of pipeline management:
Use these B2B sales productivity tools to streamline each specific sales activity for your organization.
A CRM tool allows sales reps to effectively manage and optimize their company’s relationships and interactions with current and potential customers, regardless of the number. In addition to helping you stay connected to customers, it streamlines critical tasks in the sales pipelines and boosts sales intelligence and sales automation to improve overall profitability.
Use it to learn more about your customers, including who they are, what they want, and why they purchase your products, to increase customer satisfaction. A CRM tool also comes in handy to organize and automate business processes like marketing and business analytics for team members in other departments.
A sales engagement tool helps sales leaders and reps improve close rates by increasing the quality and volume of 1:1 interactions with prospects and key decision-makers. It helps organizations provide a personalized touch, whether in their messaging, social media outreach, content, or experiences, that makes them stand out from the competition.
Over 90% of sales development organizations find a sales engagement platform critical to their team’s success. Similarly, you can use it to have greater control over how your sales team interacts with customers and the kind of impression they make — making it one of the most integral B2B sales productivity tools.
Hoppier is an excellent option to attract prospects, so find out more about how Hoppier can work as your next go-to customer engagement tool.
At its core, a customer revenue optimization (CRO) tool is an evolved form of a CRM software system and a crucial part of building your sales tech stack. It helps sales professionals increase revenue from major accounts by better aligning customer-facing efforts and functions, like marketing and customer service.
It harnesses your company’s existing knowledge to understand customer needs and provide reps with critical insights to help them deliver outcomes. Also, your reps can easily maintain active relationships throughout the customer lifecycle and, in turn, maximize the revenue per customer.
Not many sales organizations use a CRO in their B2B sales productivity tools kit, which can give you a solid advantage over your competitors — ensure to choose the right tool that can capably fuel intelligent customer interactions and promote customer engagement.
Sales prospecting is a process for identifying and creating a database of potential customers who fit your ideal customer profile (ICP).
You must identify the key pain points your target customer is likely experiencing, understand what motivates them, and qualify them based on whether your product meets their requirements. This is a critical part of the sales process — one that 40% of sales reps find most challenging.
Sales prospecting tools were created to remove or reduce the challenges sales reps face when evaluating a prospect’s “fit“ for their offer. They reduce repetitive and tedious tasks and integrate with other sales tools (such as a CRM) to further streamline and eliminate repetitious processes and save sales reps time.
Data suggests sales professionals spend only 23% of their time selling.
Rather than closing a sale, you’ll find them creating strategies, writing emails, checking Slack notifications, scheduling meetings, and doing paperwork. And while these are undoubtedly important activities, they don’t directly contribute to increasing sales revenue.
With the help of B2B sales productivity tools, you can boost your sales reps’ efficiency and close more deals. These tools automate most non-selling activities, from scheduling appointments with prospects to sending personalized emails to tracking KPIs.
They enable sales teams to act faster by building systematic, repeatable processes. Note that sales productivity tools don’t put entire processes on autopilot; they simplify tasks, remove the clutter, and save time — all in one digital workspace.
If you want to create a repository for your sales playbooks and marketing collateral, investing in sales enablement software is a no-brainer.
These B2B sales productivity tools allow sales reps to align sales, marketing, and customer satisfaction efforts while giving greater visibility into the sales content lifecycle. Think of it as having a single source of truth, right from your product pages to case studies.
Use the tool to facilitate better collaboration between your sales and marketing teams and create compelling content that helps convert more prospects.
The result? Improved performances and more closed deals. Even research suggests that aligning your sales and marketing activities can boost revenue substantially.
A sales forecasting tool uses quantitative methods to evaluate historical business data (win/loss record, closed and won deals) to generate accurate reports of expected sales revenue for a specified period.
You can use it to compare sales targets with archived sales vs. expected sales, then use the insights to set realistic sales quotas and analyze performance over time. They also help you understand critical aspects of your sales process, including:
Considering the technical nature of these pointers, it’s highly likely your sales reps will fare better using the right B2B sales productivity tools that bolster forecasting.
Your sales compensation or commission is one of the driving factors behind your sales rep’s performance.
While it’s the perfect incentive to motivate employees to work harder and earn more revenue, a commission system that is improperly calculated or imbalanced can also cause frustration among employees. Luckily, this won’t be a problem in your organization if you invest in a commission system.
Sales managers often use a sales payout or commission tool to quickly and accurately calculate their sales reps' salaries, bonuses, and commissions. You can also use most of these B2B sales productivity tools to determine the value of additional incentives based on company rules if needed without straying from your other tasks or operations.
This makes the commission calculation process less time-consuming, prone to fewer errors, and more transparent to avoid misunderstandings.
Sales are the lifeblood of any business. As such, you want to ensure your sales reps have the most effective strategies and tools to help them outsell your competition and build long-lasting relationships for future business.
That’s precisely where sales training tools come into play. These handy B2B sales productivity tools provide reps with useful insights and information that make selling more relevant to their prospects' demands.
Use sales training tools to create well-drafted training modules (think: work instructions, videos, case studies, SOPs, and other relevant documentation) to empower your sales reps and guide more customers down the sales funnel.
Next on our list of the best B2B sales productivity tools are configurable price quote (CPQ) tools. Though relatively nascent to the sales tech world, these tools provide sales reps and self-service customers with personalized and accurate quotes for configurable products and services with many feature options.
One particularly impressive feature is that pricing and customer data are centralized and accessible to reps in real-time. Reps can then use it to tailor and share sales quotes based on client requirements.
Moreover, CPQ tools also streamline the contract process by ensuring all vital data is available at your sales rep’s fingertips whenever needed. They’ll never have to “let me get back to you” line when discussing pricing with the prospect. Sales reps can make cross-selling and upselling suggestions to increase deal size, reducing the sales cycle length and improving overall customer satisfaction.
The sales landscape has changed in the post-COVID era. Prospects want creativity and engaging experiences in both in-person and virtual settings. The good news is that you also have a diverse range of B2B sales productivity tools that can deliver this winning formula.
Our virtual gift cards bring catering, entertainment, experiences, and corporate gifts to a global audience. They are the perfect incentive to entice prospects into scheduling and turning up for sales meetings or as a reward or work stipend to your sales team.
We've purposely kept our process swift, seamless, and easy to manage. Here's how you can get started in a few clicks:
What's more, Hoppier works with you to understand your needs and bring to life the kind of experience you want to deliver to your customer or prospect. If this sounds right up your alley, get started with Hoppier today to impress your prospects and drive sales.
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
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