The past year has necessitated a shift from running live events to exclusively hosting virtual events, creating a steep learning curve for the B2B marketing and sales world. While virtual events offer an opportunity to continue connecting with prospective customers, they’ve presented a number of challenges in replacing live events.

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Without the logistics of in-person events, the barriers to hosting virtual events are far lower. As a result, professionals are inundated with a constant stream of invites, making it difficult for marketers to cut through the noise and clearly differentiate their events. Creating engagement in the face of Zoom fatigue and without the ability to share a physical space with attendees requires creative and thoughtful approaches, but designing an enjoyable attendee experience is not only possible, it is essential to driving successful event outcomes.

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Join our expert panel as they share insights into the tools, strategies, and tips that help create dynamic, engaging, and high-return events.

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