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It's hard out here for an event marketer.

Even if you convince your target audience to register, the typical price of a virtual event — a big, fat $0 — means they won't lose anything if they don't show.

And there's no need to attend at all if would-be guests think they can download the recording after the event. With so little at stake, your audience may treat your virtual events like a cheap commodity.

But, if you create enough value, you can engage your audience across your entire event life cycle — from registrations to attendance to follow-up sales calls.

Here are 33 proven tactics to drive engagement before, during, and after your event.