Employee Incentive Programs: Everything You Need to Know

Cassy Aite
August 16, 2024
Employee Incentive Programs: Everything You Need to Know

Do your employees feel exhausted and disengaged? Do they appear less motivated than usual? Or maybe they're experiencing burnout, and their morale is low?

Around 75% of workers have experienced burnout at work for various reasons. While this seems common, burnout and disengagement can lead to low productivity and high employee turnover rates if not addressed in time, ultimately harming the bottom line.

So, how can your employees stay motivated and engaged? Incentivization. An effective employee incentive program gives employees something to work towards and tangible acknowledgment for their efforts.

Discover how to incentivize, set reachable, measurable, and specific goals, put the program in motion, and learn other helpful tips with this handy guide to employee incentive programs.

What Is an Employee Incentive Program?

An employee incentive program is purpose-built to encourage and motivate employees to work productively, effectively, and efficiently. It involves offering small tokens of recognition and appreciation for promoting positive workforce behavior and increasing employee success rates.

As an employer, you have a range of options for employee incentive programs. You can offer financial incentives and non-monetary incentives based on employee productivity, revenue, metrics, and other standards that align with your company's goals.

Financial Incentive Programs vs. Non-Monetary Incentive Programs

Just under 80% of Americans live paycheck to paycheck. This staggering statistic demonstrates the financial burden of many employees due to inflation, financial illiteracy, childcare, and other issues in employees’ personal lives. Life happens, and oftentimes, money is the core of the issue. As such, monetary rewards as part of your employee incentive programs are always a welcomed perk.

Not every company has a budget to provide cash-based employee incentive plans, but non-monetary incentives (think travel rewards, wellness programs, extra vacation days, etc.) may also be equally as effective in terms of employee  Therefore, combining both forms of incentives into your employee incentive program ideas is crucial to overall job satisfaction and retention rates.

Here's a list of some monetary and non-monetary incentive programs you can initiate in your company:

Monetary Incentive Programs

  • Cash bonuses
  • Profit-sharing
  • Annual Incentives
  • Spot awards
  • Referral bonus
  • Project bonuses
  • Retirement fund contribution
  • Stock options

Non-monetary Incentive Programs

  • Professional development opportunities
  • Travel Incentives
  • Improved equipment
  • Employee recognition program
  • Gift cards
  • Long weekends and vacations
  • Flexible work schedule
  • Staff care package
  • Video streaming services
  • Awards and prizes
  • Volunteering opportunities
  • Health and wellness benefits
  • Club memberships

Employee Incentive vs. Employee Benefits

Incentives and benefits may sound similar because they aim to strengthen employees' bonds with the company. However, there are differences between the two.

Incentives:

  • Awarded after work completion, subject to meeting specific targets
  • Given to employees who stand out for their efficiency and productivity
  • Seek to motivate employees to give their best performance

Benefits:

  • Given the moment the employee joins the company
  • Offered to everyone equally regardless of work performance
  • Seek to attract and keep employees

Benefits are unpaid additions to an employee's salary. They include health insurance, sick leave, paid time off, disability leave, and unemployment compensation, which are separate from other types of incentives.

Do Employee Incentive Programs Work?

Employees learning about an incentive program

Employee incentive programs work because they're rooted in human behavior. Science reveals that reward systems effectively reinforce good behavior, especially when given immediately after the desired behavior occurs.

Applying the same idea to employee incentive programs, the direct link between goal behavior and positive outcomes can boost motivation and cement positive habits in employees.

Here are the differences in employee behavior when you offer incentives and when you don't:

Offer Incentives

  • Attract quality and talented professionals
  • Higher business growth in a short amount of time
  • Top talent retention due to employee loyalty

Don’t Offer Incentives

  • Potentially attract unmotivated candidates
  • Growth stagnation (both professional and business-based)
  • Lack of employee loyalty; increased employee turnover
  • Struggle to meet goals and bottom lines, even after operating for years

6 Benefits of Employee Incentive Programs

Designing and implementing well-structured employee incentive programs will keep your employees happy and retain top talent. But offering incentives to your employees also brings other tremendous benefits.

1. Improves Productivity

Employee incentive programs assure employees that their hard work and dedication don't go unnoticed, setting a new precedent for performance. As they try to reach that standard to attain their personal goals, your business gains a productivity boost.

2. Encourages Teamwork

A good incentive program creates an environment that fosters employee collaboration instead of co-worker competition. It encourages teams to work efficiently and effectively together. With this newfound concept of teamwork, your employees will feel more comfortable working with each other and impact the work environment positively.

Pro Tip: In addition to employee incentive programs, teamwork can also be enhanced through team events, in-person and virtual happy hours, and other social activities.

3. Boosts Employee Morale

According to recent workplace stress statistics, 71 % of employees feel increasingly burned out, stressed, or depressed. Conversely, when they are satisfied with their work, they willingly put in their best effort to produce better results.

The more they feel appreciated through employee incentive programs, the higher the impact on their morale and motivation. As a result, your business succeeds.

4. Improves Company Loyalty

Incentives are an effective method to increase loyalty to a company. Celebrating employees' good work and commitment to the workplace increases employee retention and makes them work harder for your organization.

Factor in the cost of hiring a new employee — roughly 1.2 to 1.4 times their annual salary — and an employee incentive program is a cost-effective, thrifty part of your organization.

5. Reduces Employee Turnover

Employee behavior and related perks have shifted in recent years. With fewer incentives, young employees, especially, are less willing to remain at their jobs. Offering incentives like flexible work schedules, stipends, or wellness programs keeps employees satisfied, lowering employee turnover rates and retaining talented employees.

6. Improves Engagement Rate

Rewards increase employee engagement by giving them a sense of belonging and visibility inside the organization. Offering particular incentives motivates workers and improves their connections with colleagues and customers.

20 Surprisingly Effective Employee Incentive Programs

Employer handing a worker a cash bonus in an envelope

Though employee incentive programs sound good in theory, improperly planned programs are either hard to implement or don't matter to your employees. Therefore, mold your program to meet employee expectations and give them the rewards they actually want.

1. Bonuses

Performance bonuses are regularly scheduled cash gifts that reflect employee success. They track employee performance goals and reward the top performers when they contribute to the financial success and growth of the company.

Another option for employers is a retention bonus. Companies give this financial compensation to employees who have remained with them for a specific length of time. Offering this incentive is an excellent way to keep your employees engaged and ensure they remain loyal to your company.

2. Personal Growth and Career Development

Did you know that investing in your employees' professional development can keep them loyal to you for a long time?

Recent trends show that Millennials and Gen Z employees value professional development more than a steady paycheck. Offering this incentive tells them that you care about their personal growth, and your business, in turn, benefits from the new knowledge and experiences they have to share.

Different ways you can engage your employees in personal growth and career development include:

  • Learning and development programs (L&D)
  • Specialized training sessions
  • Online learning services
  • Rewarding employees for completing their courses through a secondary incentive like an upgraded salary or a bonus package
  • Personal growth classes such as skydiving, guitar, or yoga lessons

You can also use Hoppier to provide team learning and development opportunities from world-class professional learning platforms like Udacity and Udemy.

Simply email employees a digital card with their learning stipend. Employees can then spend their allowance on a course of their choosing. Alternatively, you can limit the options so they align with your brand and company culture.

Sign up with Hoppier to get started.

3. Profit-Sharing

Another way to motivate your employees to keep increasing their numbers is through profit-sharing. Set aside a percentage of the net profits and split it among your employees. Use an appropriate shareable percentage of incoming profits and standard increases annually or bi-annually.

This incentive style empowers employees to see themselves as owners — not just staff — ultimately encouraging them to focus on your company's long-term success.

4. Long Weekends and Vacations

If your employees achieve their goals, give them the occasional Friday off or buy them tickets for a much-needed vacation if your budget allows. This helps them maintain a work-life balance, which significantly increases motivation. The more comfortable they become, the better they will perform at work.

5. Project Bonus

Rewarding your employees who spent weeks or months working on a big project encourages them to work similarly on the next project that comes their way.

Set a deadline that employees must meet to receive a reward. For example, if everyone on the marketing team meets their deliverables and gets client approval before the end of the week, they get a $500 bonus. This is a great tactic to encourage teamwork and camaraderie among team members and ensure they accomplish set goals.

6. Equipment to Work From Home

‍Remote employees may incur extra costs to create a workspace for themselves at home. Wouldn't it be nice to lift that burden by providing them with work-from-home equipment?

A standing desk or work chair diminishes the aches and pains of sitting, which can negatively affect productivity. You can even do something extra, like paying for their internet connection or buying handy office gadgets.

To make this plan work,

  • Create a list of essentials to send to your remote workers apart from their working devices
  • Mail the list and ask them to choose what would make working from home comfortable for them
  • Get them what they need

7. Employee Stock Ownership Plan (ESOP)

This employee incentive program idea gives employees an equity stake in the business. It's a well-known way of motivating employees because of its many benefits, such as managing equity risk, boosting employee retention and satisfaction, and reducing turnover.

The National Center for Employee Ownership's research shows that companies with employee stock ownership plans grow 8%-11% faster each year. No wonder big companies like Disney and Walmart have ESOPs as an employee incentive program in their organization.

8. Annual Incentives

Annual incentives are merit-based raises tied to performance and specific goals. These raises can add up over time and give your employees a strong reason to stick with your company. Some examples of annual incentives are yearly cost-of-living adjustments or a higher base pay rate.

9. Retirement Fund Contribution

Many people would love to retire early but don't have the savings or the means for it. Contributing to your employees' retirement plans as a 401(k) plan with an employer match is a desirable incentive for your workers to get on track financially. Retirement fund contributions not only benefit your employees but also help you attract talent and improve employee satisfaction.

10. Spot Awards

Spot awards or bonuses are cash rewards given to employees in real-time in direct response to achievement. They recognize employees for working on challenging projects or taking extra initiative to get the job done.

This form of incentive is hugely effective and quick to execute as monetary-based or point-based rewards. The point-based reward involves accumulating points over time, which are then redeemed as cash.

11. Employee Recognition

Employees applauding

Employee rewards and recognition are among the most effective ways to show appreciation for employees who have been loyal to you for a long time. More than 50% of employees say recognition helps them feel seen and would be more effective than money in appreciating them.

12. Referral Bonus

Referral bonuses are cash rewards that employees receive for connecting their employers with a candidate for an open position. Employees feel motivated and take their time to find the right fit for the job, not only for the reward but also because their reputation is on the line.

If you offer referral bonuses, you tend to attract better employees since the referrer is personally invested in the referral’s success.

13. Flexible Work Schedule

Flexibility with when and where your employees work is one of the best ways to help relieve stress. Whether in remote or hybrid work, being flexible about work hours helps your employees feel in control of their own schedule.

While a flexible work schedule is a great incentive, ensure to keep some guidelines at hand for coordinating and effectively executing tasks. Consider these flexible schedule examples:

  • Creating weekly plans for remote employees
  • Rotating shifts for hybrid work
  • Nine-hour shifts Monday to Thursday and four-hour shifts on Friday
  • Four 10-hour days

14. Gift Cards

Gift cards are one of the coolest ways to reward your employees. They provide a personal and specialized touch while allowing your employees to choose the gifts they really want.

You don't need a particular period to send out gift cards. Hand out gift cards to your employees whenever you like and base them on their preferences, such as a music subscription, restaurant, or bookstore.

Hoppier provides a myriad of vendors and convenient options for your employee incentive gift card program. Pick a virtual gift card within your dollar limit and take advantage of Hoppier's partnerships with global vendors like Starbucks and Dunkin’ (for fresh morning coffee and snacks) and IKEA and Amazon (for their WFH setups). Easily send bulk gift cards at the touch of a button using Hoppier.

15. Staff Care Package

Staff care packages are sweet and simple, but they have a profound effect on employees. They help boost your employees’ morale and promote mental and physical well-being. Perfect for remote workers, staff care packages might include a home office starter pack, scented candles, healthy snacks, and more.

16. Health and Wellness Benefits

Wellness incentives are vital if you want your employees to perform at their peak. Many remote and in-office employees don't take any time off to decompress. Offering these benefits as part of your employee incentive program prevents burnout and promotes physical and mental health.

You can do this by:

  • Sending free remote lunches
  • Hiring health experts for onsite health screenings
  • Offering discounts for mental and physical health rejuvenation checkups
  • Setting up online counseling during work hours
  • Rewarding employees who hit wellness milestones like completing a set amount of physical activity per day

17. Awards and Prizes

Giving awards like “Top Performer of the Year,” “Employee of the Month,” and so on can boost employee morale and satisfaction. This form of public recognition tells your employees you're grateful for their work and informs others of their accomplishments. It reinforces your company's values and motivates others to improve their performance as well.

18. Video Streaming Services

Employee incentive programs that include streaming subscriptions like Netflix or Amazon Prime Video bring entertainment to your employees and one less financial strain to worry about. Everyone loves to wind down with a movie or two, so this is a necessary incentive to consider.

You can make it more fun by offering company-wide screenings of popular TV shows and movies, documentaries, and informative content that provides skill and personal growth. Not only will your employees be entertained, but this will also foster communication and encourage team building.

19. Volunteering Opportunities

Allowing your staff to volunteer for a good cause is a great way to benefit them and your community. Some people enjoy giving back to their local community through volunteer activities or charitable organizations.

As a company, you can organize volunteer opportunities as a team activity or allow individual employees to take a day off that is convenient for them. This encourages meaningful bonding with your employees and is also vital to the growth and development of your company.

20. Club Membership

Club memberships are essential if you want to foster employee engagement within your organization and improve the quality of their time away from work.

Some ways to do this include:

  • Starting a book-sharing club for employees who have a passion for the written word
  • Obtaining corporate memberships in sports, gaming, or entertainment clubs
  • Proving gym, yoga, or pilates memberships
  • Enrolling employees in other specific groups related to their interests and hobbies

How to Budget for Employee Incentive Programs

A person budgeting for an employee incentive program

Now that you know the benefits of an employee recognition program and different employee incentive program ideas you can implement, the next question is how you should budget for it. The answer depends on what you hope to achieve from the incentive program. Make certain to consider:

  • Your overall goals
  • The set incentive budget allocated within your company
  • The total number of employees in your company
  • How the employees like to be rewarded

The Society for Human Resources Management recommends a budget of 1% or more of your total payroll. However, other factors influence your final budget considerations:

  • Administrative time: Setting up and running a proper employee incentive program takes a lot of time from the administrative and HR departments. Ensuring your employees are appropriately rewarded and recognized for their hard work is no easy task, so keep this in mind while budgeting.
  • Programs to prioritize: You can decide which programs to prioritize depending on your goals, but the cost will depend on your choices. Programs that require team activity can have many transactions at a low cost per transaction, while others are more expensive per employee.
  • Taxes: Some reward programs are exempt from taxes, and others are not. To avoid a massive tax liability, consult a tax adviser when planning employee incentive programs. Also, be aware of other hidden costs such as sales tax, set-up charges, technology fees, and shipping and handling costs.

Employee Incentive Program Best Practices

‍After deciding on the employee incentive programs you want for your company, you need to implement them correctly. Failure to plan and structure a well-oiled program can lead to sunken costs and other issues. Add these practices to your program implementation process to streamline the process.

1. Define Your Goals and Objectives

To begin with, you must understand why employee incentive programs are crucial. Nascent programs often fail to define their meaning or purpose, so avoid this pitfall. They could improve your customer service, boost the productivity of your employees, or increase your company sales.

2. Make Your Programs Inclusive

Before settling on an incentive idea, identify various programs all employees can access. You can also involve employees in the selection process by sending out a survey of incentive ideas and asking them to add their own if none of the ideas fit.

The results will give you an idea of what motivates them the most. This will guide you when choosing the right incentive programs and making your plans effective, as your employees will be more aware of their needs.

3. Keep Your Budget in Mind

Awarding your employees expensive incentives like bonuses or paid vacations can significantly boost their morale, but problems can arise if these aren’t sustainable over the long run. To avoid financial issues, align your incentives with your company's profits and determine how much you're willing to invest in incentive packages.

4. Pick the Right Incentive Program Provider

Incentive companies can facilitate a successful employee incentive program, but choosing the right one for your company can make a huge difference. The right incentive provider is an asset, helping you devise a program aligned with your organizational objectives.

To find out if your incentive program provider measures up, ask questions like:

  • Which incentive ideas will work best for me?
  • What features can your incentive program offer?
  • How will you help me track and measure the performance of my employee incentive program?

Knowing what you need and asking for it makes you more likely to choose the right incentive company for you.

As a low-cost alternative to pricy incentive providers, Hoppier can be your company's unfair advantage. It lets you send virtual credit cards to your team members ahead of time so they get something they genuinely need and want wherever they are. Not only will this make your employee incentive program more personalized, but it's also super convenient and time-saving.

5. Measure the Impact of Your Program

After launching your employee incentive program, you must understand its impact on the employees' productivity, performance, and business goals.

Here are some ways to gain insight into your incentive program's overall impact:

  • Get feedback from your employees by sending out pulse surveys or hosting one-on-one meetings
  • Make the feedback process as open as possible so employees can share with you freely
  • Implement the changes you feel are necessary based on the feedback you get
  • Use performance tracking tools to track employee productivity after program implementation
  • Conduct performance reviews and praise employees for exceptional performance.

Employee Incentive Program Mistakes to Avoid

When done right, employee incentive programs can take your company to the next level. However, mistakes are more common than you might think. Avoid these pitfalls to ensure a smooth transition from ideation to implementation:

  • Infrequent rewarding
  • Rewarding only performance
  • Leaving some people out
  • Irrelevant and unclear criteria for getting rewards
  • Having only yearly awards
  • Using a one-size-fits-all approach
  • Not making recognition visible

Real-Life Examples of Companies With Seriously Cool Employee Incentive Programs

You don’t have to build an entire employee incentive program without inspiration. Plenty of successful corporations have implemented these programs with excellent results, providing unique, exciting perks.

1. HP Inc.

During the pandemic, HP Inc. redesigned its employee incentive program to include virtual Saturday dance parties, cooking classes from Michelin-starred chefs, home learning support, and financial bonuses. The company also rewards all employees who report at least ten hours of volunteer work per quarter with paid volunteer time, employee discounts, and paid vacations.

2. Apple

Apple has always ranked high in workplace experiences. It understands and recognizes that the entire workforce's efforts are integral to its success.

The company has a stellar employee recognition strategy, including a three-day paid holiday instead of the usual one-day off on Thanksgiving. In addition, Apple customized this particular reward based on the employee's location and job role. Employees located in different countries would also get the same paid time off on a similar holiday.

3. HubSpot

HubSpot offers a comprehensive list of incentives to cater to various employee preferences, including unlimited holidays, flexible work schedules, well-being initiatives, and tuition reimbursements for university degrees.

The company also went as far as supporting parents and future parents with generous parental leave and assistance with the financial cost of freezing eggs.

4. Microsoft

Microsoft has long been known for some of the coolest employee incentive programs. Recently, the company was recognized for its contribution and commitment to creating a healthy environment, community, and workforce. Some of its incentives include childcare, health coverage, and an extensive network of social clubs.

Employee Incentive Programs: A Winning Formula

Creating an employee incentive program is a win-win strategy. It reaps the rewards of increased engagement and productivity. In the same vein, it helps your employees by allowing them to feel recognized and rewarded for all the effort they put in.

Now that you know everything about an employee incentive program, implement one for your organization. If you're wondering how to start, consider using an employee incentive platform like Hoppier to easily manage and measure the success of your employee incentive program—and offer incentives your employees genuinely care about.

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